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The Difference Between Creativity and Innovation
The Difference Between Creativity and Innovation At a recent Chicago Innovation event, I discussed the difference between creativity and...
thevegagroup
Mar 102 min read
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From Potatoes to Profits: Lessons in Customer Experience and Service Innovation at the Ritz-Carlton
Highball and Harvest at the Ritz-Carlton Grand Lakes, Orlando Have you ever had an experience so good that it made you question how...
thevegagroup
Feb 52 min read
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Book Editing: Polishing Your Manuscript for Success
When writing a book, the true magic happens during the editing process. Book editing is all about refining your manuscript, polishing it...
thevegagroup
Aug 1, 20241 min read
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Book Marketing Strategies for the Digital Age
With the rise of social media, e-commerce platforms, and digital publishing, authors and publishers have a plethora of marketing...
thevegagroup
Jul 1, 20241 min read
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Unraveling the Mysteries of Metadata: Its Role in Book Discovery and Sales
In the digital era of book publishing, metadata has emerged as a powerful, albeit often misunderstood, tool. But what exactly is...
thevegagroup
Jun 1, 20242 min read
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Turning Pages and Shaking Hands: Exploring the Role of Book Fairs in the Publishing Industry
Book fairs are more than just a celebration of books and reading. They are a pivotal part of the publishing industry, offering a unique...
thevegagroup
May 1, 20242 min read
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Judging a Book by its Cover: The Impact of Cover Design on Book Sales
The age-old adage "Don't judge a book by its cover" might hold some wisdom, but in the world of publishing, cover design plays a...
thevegagroup
Apr 1, 20242 min read
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The Power of Social Media in Book Promotion
Social media has emerged as a powerful marketing tool. With millions of users worldwide, these platforms offer an unparalleled...
thevegagroup
Mar 1, 20242 min read
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The Power of Book Reviews: Their Importance and How to Leverage Them
In the world of publishing, book reviews are a powerful tool. They have the ability to influence readers, boost book sales, and generate...
thevegagroup
Jan 31, 20242 min read
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Exploring the Impact of Book Awards on Sales and Recognition
In the literary world, book awards hold a prestigious status, often serving as a seal of excellence that differentiates a book from its...
thevegagroup
Jan 1, 20242 min read
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Authors: Your Voice Matters
It can be easy to feel overwhelmed or overshadowed by the multitude of voices clamoring for attention. However, as a writer, it is...
thevegagroup
Dec 20, 20231 min read
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